Just about anyone can turn out a menu. We all have seen hundreds of them. But very few can design that big profit maker. Don’t just slap down a bunch of words and expect top sales results. Recent research shows today’s diners will spend barely…
7 Tips for Increasing Restaurant Sales
1. It starts with staff enthusiasm If your staff is going to influence guests with recommendations, they should make them with excitement and belief in your product. 2. Make sure your staff knows the menu intimately. If servers bumble their way through your menu,…
So, you’ve decided to remodel a restaurant location.
Beyond the usual questions about design, budget and contractors, you are most likely thinking about guest-related questions: Will longtime guests like your new look and keep coming back? Will it attract new guests? Just as important, will guests pay higher menu prices, especially if you spruce-up…
You Can’t Eat the “Buzz”
Many businesses, especially restaurants, spend too much time, and money, on online/social media to create “buzz” about them and forget about offering a good buyer experience offline. Social media can be a profitable way for them to reach many of their customers, and has empowered…
Bourbon, the distinctly American corn-based whiskey, is on the rise.
Through a combination of the growing craft spirits category, savvy marketing, the cocktail culture sweeping the nation’s nightlife scene, and a rise in interest from Millennials and women, bourbon is one of the fastest-growing categories in the alcohol beverage world. Distilled Spirits Council of the…
5 Tips To Promote Your Business If Your Website Stinks
You’ve decided to more actively promote your business on the internet but the feedback you get from knowledgeable people is the same thing … you need to redesign your website. Or, you know your site isn’t mobile-friendly but need time to get converted to a…
What IS a “Marketing Deli?”
Does it sell fruit and vegetables? Sandwiches? NO! The Marketing Deli is a team of advertising professionals who act as the marketing division of your company, part of your team. Just not on your staff. Explore our site to discover all the tools available to…