1. It starts with staff enthusiasm If your staff is going to influence guests with recommendations, they should make them with excitement and belief in your product. 2. Make sure your staff knows the menu intimately. If servers bumble their way through your menu, your guests’ confidence will waver. That fear and uncertainty will […]
So, you’ve decided to remodel a restaurant location.
Beyond the usual questions about design, budget and contractors, you are most likely thinking about guest-related questions: Will longtime guests like your new look and keep coming back? Will it attract new guests? Just as important, will guests pay higher menu prices, especially if you spruce-up everything? The good news is that with proper planning and […]
Bourbon, the distinctly American corn-based whiskey, is on the rise.
Through a combination of the growing craft spirits category, savvy marketing, the cocktail culture sweeping the nation’s nightlife scene, and a rise in interest from Millennials and women, bourbon is one of the fastest-growing categories in the alcohol beverage world. Distilled Spirits Council of the United States says bourbon and Tennessee whiskey exports topped $1 […]