MEDIA PLANNING / BUYING
Media veterans research, negotiate, plan and place and track billing for any and all media via state-of-the-art analysis and tracking software tools.
Services cover the full range of traditional and new media. Top negotiating skills enhance client media efficiencies up to 30% or more. We negotiate added value on top of the best pricing.
Media planning and buying is led by 39-year media buying veteran Shelley Anderson, an expert in Television, Radio, Magazines, Newspapers, and Out of Home Media. She also has over 17 years’ experience buying online advertising.
Decades of experience and vast resources give us the vision and understanding to organize and get the most out of available media options, creating programs with optimal results. Ongoing training in new platforms keeps us up-to-date, ensuring all relevant media options are evaluated and implemented appropriately.
Painstaking research and monitoring ensure “perfect-fit” media campaigns that over-deliver advertising objectives.
A consistent history of delivering results is based on long-term industry know-how and experience with a wide variety of business categories, giving clients top value, superior performance and responsive service.
Digital media buying includes the most current programmatic media buying platforms to fully optimize our client media investments.
More than “one way” to buy.
We provide you a review of many options and recommend a final coordinated plan.
Our experience helps us quickly verify each medium’s strengths and weaknesses, and consider a multitude of factors such as hour-by-hour listening, audience turnover, share and audience composition. No more guessing or inflated station numbers!
Plus we use a wide array of psychographic, qualitative and other research to find the very best ways to reach your customer.
Take advantage of every opportunity
Because media constantly alter the playing field, adding special “deals” and promotional opportunities and changing rates, working with full-time media professionals helps you keep your advertising ahead of the relentless competition.
The Marketing Deli’s “results-oriented” approach gives you top value for your dollar, fulfilling vital media needs with exclusive, superior performance and responsive service.
Competitive rates – Value added – Cost effective plans – Fast service
Planning & Buying
National cable networks
Local or spot market broadcast
Local or spot market cable
Online video and radio ads
Paid search (PPC)
Fully optimized campaigns
Local and regional magazines
Local or regional newspapers
Local or spot market radio
National radio networks
Movie theatre ads