Visual
Aloha AirlinesWorking with Aloha Airlines in Hawai’i thru major image transitions and growth; they eventually established routes from the Hawaiian Islands to the Mainland.
America's CupKeeping interest in the America’s Cup fund raising efforts following loss to New Zealand. The team successfully recaptured the Cup for San Diego Yacht Club.
CastawayMultiple exposure campaign running simultaneously in five Maul tourist publications with separate messages in each.
CastawayCompetitors ran same ad in Maui tourist magazines, limiting their ability to give complete sales message.
CS WoHawai’i’s leading upscale home furnishing stores throughout the islands for more than a century.
CS WoWhere trends originate on every Hawaiian Island.
Embroid Me E-mailVery successful direct mail campaign to selected marketing directors and company owners in competitive San Diego promotional advertising market.
En Fuego - La PlayaTwo Mexican-themed restaurant offerings by one owner. En Fuego is described as “Del Mar’s Favorite” by locals and visitors.
EZ ReacherNational roll-out campaign in industrial publications, followed by introduction to general population. Became #1 category seller.
Grand River BankSmall space series for start-up Grand Rapids, MI bank with emphasis on just one service in each exposure. Very quickly and successfully became a big player.
Healthsource - Secure LifestylesA collection of informative brochures designed to assist people in making decisions about in-home care.
Imperial Valley BankA small sample of items from full service marketing programs for the Imperial Valley market, enabling the bank to grow and eventually become an attractive acquisition by a major national financial institution.
Jimmy Dean SausageJ Hal Hodgson was personally engaged by Jimmy to introduce his “Pure Pork” sausages. Began as “#11 in a 10 sausage category.” Initial market only in Southern California with a $1,000,000 budget. Used Jimmy in radio, TV spots, outdoor and personal appearances. Eventually, became largest seller in the world.
Khan's CaveOne of San Diego’s first authentic Asian Fusion dining pace-setters. Family-owned and operated for decades. Constantly devising new offerings to keep guests returning. Print plus localized cable TV campaigns helped double-digit growth during recession.
Kinship ProjectBrochure about “in-home” care for senior citizens who value their privacy and freedom.
Kiawah IslandSpectacular, historical island off Charleston, South Carolina where pirates ruled for centuries. Now a top tourist attraction with lots of activities or…just being lazy.
Kula Bay Men’s Hawaiian Tropical ApparelJ Hal was a part of the founding of Hawaii’s most exclusive men’s wear, and first in Nordstrom stores! Worn by everyone from Don Ho to President George H.W. Bush to Tom Selleck. Copied by Tommy Bahama (thanks for the salute, guys.)
Lazy FlamingoPlayed on the colorful “pirate” history of Sanibel Island, Florida with tongue-in-cheek good humor.
Milton's BreadThese ads were used in a multi-media effort introducing Milton’s Healthy Multi-grain breads to the Seattle and Hawaii markets.
P2K Shooting RangeBrochure packed with information was created to fold into pocket size for shooting enthusiast customers.