Jimmy Dean, famous country music star, personally hired J Hal Hodgson to launch his branded pure pork breakfast meats. We wanted a friendly, warm delivery based on Jimmy’s famous storytelling. Hours were enjoyed seeking that “jus’ right” message. Spots were loosely “written” then filled-in off-the-cuff in the studio. The response was immediate.
Folksy delivery was a hallmark of a series of radio spots introducing Jimmy Dean Sausage and growing it to become the #1 breakfast meat nationally.
This series of spots was designed to capitalize on Jimmy Dean’s folksy, approachable delivery style and unique, memorable voice. We grew nationally, and Jimmy eventually sold the company when it was the #1 branded breakfast meat. Today it is the largest such product world-wide.
Using a soft-sell approach introducing McDonald's independent ATMs by our client XTRA Cash ATM in national locations to handle payments by debit card.
Part of a very successful multi-media introduction of Milton's Healthy Multi-Grain Bread in Seattle, WA area and Hawai'i markets.
The iconic Fairmont Hotel in San Francisco has been famous for decades for its great entertainment. This was one in a series of radio spots promoting popular music. Julius Vechter and the Baja Marimba Band were a huge hit.
In San Francisco, the place to be seen is at the historic Squire Room. This radio spot extols all the marvelous aspects and features of Octoberfest. One in a series.
Talent shines in the iconic Fairmont Hotel in San Francisco, famed for its entertainment. This radio spot was one of a series promoting comedians such as Dick Shawn.
Radio spot promoting the Sazerac Bar at the historic Roosevelt Hotel (now the Waldorf Astoria) in New Orleans, just steps away from the French Quarter. Lots of fun in this spot.
The use of comedy to separate Jeep from the typical SUV ads helped increase sales. People wanted to be with the "In crowd," which the Jeep radio ads positioned it to be.
Using comedy in a familiar setting to reach younger buyers helped make Jeep the more desirable alternative for SUV buyers. "Soft push" worked.
Comedy provided a good theme for a series of radio spots for Jeep that positioned it as the fun alternative SUV.
Using comedy in various messages on radio helped make Jeep the more desirable alternative for SUV buyers.
The Hills, a master-planned community in Bedminster, New Jersey (across from New York City,) benefited from a fun "spoke-toaster" to grab the ears of listeners on radio stations carefully chosen to maximize exposure to the client's target audience. Very successful promotion.
"Got a Little Hungry - big, big taste?" The cure is steaks and other delights from San Diego's Charcoal House. This jingle and a a well-placed radio buy brought new diners and higher revenues.
This spot helped introduce McDonald's Filet of Fish sandwich, which got instant acceptance and press nationwide.
The goal of this radio and TV theme and campaign was to reach out to a younger audience and lure them off "The Strip." Catchy tune and lyrics by agency producer J Hal Hodgson.
One in a series for the "Sam Boyd Collection." This high energy spot for the Edgewater Hotel Casino in Laughlin, Nevada showcases all the facility has to offer. Melody and lyrics by agency producer J Hal Hodgson.
Sound effects and driving rhythm give the listener the feeling they're actually on a motorcycle and helped make Honda and Kawasaki brands best sellers in San Diego. Agency producer J Hal Hodgson, original lyrics and melody.
The San Diego Chevy Dealers commissioned this musical theme which later was used nationally. Original lyrics and production by agency producer, J Hal Hodgson.
This jingle for National City Mile of Cars, which had not previously had any musical identification, ran for many years in different versions. It was so popular, customers would come into dealerships singing it. Original lyrics and production by agency producer J Hal Hodgson.
This jingle for Dorson's in Arizona conveyed the perception of affordable higher quality goods. Theme line "Where only the look is expensive," lyrics, melody and production by agency producer J Hal Hodgson.
Spanish version of this jingle for Dorson's in Arizona reached the area’s large Hispanic population to convey a message of affordable higher quality goods. J Hal Hodgson, producer.
Agency creative producer J Hal Hodgson has produced over 50 jingles, spots and other advertising for dozens of shopping malls, including this one for Fairfield Mall.
The client wanted "something not like a bank" to inspire employees and make customers feel the bank was not like others. The jingle was also produced in a 4-minute version presented to the entire staff at a breakfast before the campaign was launched. Staff were up dancing! The campaign and memorable tag line gave them a huge presence in San Diego. Lyrics and production by J Hal Hodgson.
This musical theme became the station's signature for many years. Written and produced by J Hal Hodgson.
This multiple award-winning musical theme was part of a total station image package, dedicating the station to the Denver market. It was a huge success for the station and was syndicated into more than a dozen markets. Concept, lyrics and production by J Hal Hodgson.
This musical theme was part of the first image package the station ever had and it brought them greatly increased viewership and ratings. It was syndicated into New York City and other markets. Concept, lyrics and production by J Hal Hodgson.
This musical theme was part of complete image package we designed - included all the marketing materials and on-air and sales staff look and presentation. It brought this independent station highly increased audience numbers.
This theme was successfully used in many markets that had a similar channel designation as part of a complete station image package. Markets included Alaska and Sacramento, CA.