Just about anyone can turn out a menu. We all have seen hundreds of them. But very few can design that big profit maker. Don’t just slap down a bunch of words and expect top sales results. Recent research shows today’s diners will spend barely 109 seconds* scanning your offers. Then, they resort to “the […]
1. It starts with staff enthusiasm If your staff is going to influence guests with recommendations, they should make them with excitement and belief in your product. 2. Make sure your staff knows the menu intimately. If servers bumble their way through your menu, your guests’ confidence will waver. That fear and uncertainty will […]
Beyond the usual questions about design, budget and contractors, you are most likely thinking about guest-related questions: Will longtime guests like your new look and keep coming back? Will it attract new guests? Just as important, will guests pay higher menu prices, especially if you spruce-up everything? The good news is that with proper planning and […]
Many businesses, especially restaurants, spend too much time, and money, on online/social media to create “buzz” about them and forget about offering a good buyer experience offline. Social media can be a profitable way for them to reach many of their customers, and has empowered businesses with information. Ultimately, however, people are still looking for […]
Through a combination of the growing craft spirits category, savvy marketing, the cocktail culture sweeping the nation’s nightlife scene, and a rise in interest from Millennials and women, bourbon is one of the fastest-growing categories in the alcohol beverage world. Distilled Spirits Council of the United States says bourbon and Tennessee whiskey exports topped $1 […]
You’ve decided to more actively promote your business on the internet but the feedback you get from knowledgeable people is the same thing … you need to redesign your website. Or, you know your site isn’t mobile-friendly but need time to get converted to a mobile-responsive site. IF THIS IS YOU, HAVING THE BUDGET OR […]
Does it sell fruit and vegetables? Sandwiches? NO! The Marketing Deli is a team of advertising professionals who act as the marketing division of your company, part of your team. Just not on your staff. Explore our site to discover all the tools available to your company.