SHELLEY ANDERSONFounder of Pro Media, media buying component of The Marketing Deli, Shelley’s experience and abilities in media planning and placement are unparalleled in San Diego. She served as Media Planner/Buyer at Phillips-Ramsey for the San Diego Zoo, WD-40, Daiwa Golf and Fishing Tackle, Del Mar Thoroughbred Club, Solar Turbines and other major clients.
She was Media Director at Arnold Buck Advertising, until opening Pro Media in 1988. There, Shelley has handled accounts including Alvarado Hospital, CalTrans, Coast Federal Bank, Cox Cable San Diego, Kelsey-Jenney College, San Diego Port District, Scripps Clinic, McMillin Communities, National University and San Diego Gas & Electric.
Pro Media uses Smart Plus, the powerful, state-of-the-art, computerized media buying tool. It ensures the quickest and most accurate project completion, multi-media analysis and post-buy evaluations.
Shelley places local, regional and national media (including Spanish-language and on the Internet) for clients in consumer and business-to-business. She oversees the social media and web development teams and overall client and agency management. FRANK BLOSSOM Creative direction and imaginative copywriting at major national advertising agencies, including Leo Burnett, D’Arcy and Nobel & Associates, coupled with strategic thinking, have earned him numerous awards and accolades for clients such as Anheuser-Busch, Peter Pan Peanut Butter, Sears, Mattell, Clearasil, VISA, Camay, Oldsmobile, Tyson Foods, Southwestern Bell and Johnsonville Brats.
Frank’s awards include “Best of Year” four times for Kellogg’s cereals, and Maytag’s “Lonely Repairman” voted one of “100 Best Ever” television commercials. His creative genius has earned clients numerous other local and national awards.
Frank also brings market experience for local and regional clients in areas including hospitality, banking, medical, airlines, and education.
Frank is the founder and director of The Polishing Center, where future ad creatives work and study with an impressive group of seasoned professionals.
HAL HODGSONIn four decades of well-rounded experience -- international, national, regional and local -- Hal has moved products in nearly every category in an illustrious career that has him being listed since 1982 in the prestigious “Who’s Who in Advertising in America.”
Hal was an Account Executive at Phillips-Ramsey in San Diego, Account Group Supervisor at Fawcett-McDermott in Honolulu--where he handled Sheraton-Pacific Hotels, Hawai’i Visitor’s Bureau and Aloha Airlines -- before returning to San Diego to form his own agency.
Also President of Aloha Productions since 1982, he was one of the three key creative innovators of the highly successful, award-winning “JEEPSHOTS” television and radio campaigns, which took Jeep to the forefront nationally in sport utility vehicle sales.
Hal has produced nearly 2,000 memorable musical themes for clients in national markets, and his work has earned awards on all levels, including ADDYs, Clios, ANDYs and Golden Lions. He judges the American Advertising Association national ADDY awards, judges many Ad Federation awards competitions across the country each year and is a permanent Board Member of the International Summit awards.
CAROL REESOffers four decades of national-level major account and product experience, including Proctor & Gamble, Armour Foods, 7-Up, Anheuser Busch, Monsanto and several leading banking institutions. As a Senior Account/ Creative Director, Carol won the Cannes Film Festival “Golden Palm” for Busch Beer, and the International Film & TV Festival for Pet Foods’ “Chow-Chow-Chow” campaign. She has built corporate business for several Fortune 500 firms, and led Western Savings from $340 million to $10 billion in less than a decade.
Carol has served as National Marketing Supervisor of the American Heart Association. Currently she is on the Board of Directors of the Financial Institution Marketing Association and is President of American Marketing Association-Arizona division.
She owned her own marketing agency in Scottsdale for 10 years, specializing in new product development and retail product marketing. Carol directs the Arizona affiliate of our agency.
Carol is recognized as a pioneer in employing the political demographic analysis method in marketing strategy.
ARCHIE THORNTONInternational business is Archie’s forte. He comes from Ogilvy & Mather, where he was International Management Director-Los Angeles with world-wide responsibilities for American Express, Hawai’i Visitors & Convention Bureau and Hawaiian Airlines. He was also Managing Director for O & M-Hawai’i and has supervised General Foods-World Trade (all trade brands). At another agency, Archie supervised major programs for McDonald’s, and pioneered development of “Happy Meal” product concepts. For the H.D. Lee Company, he was International Director of Advertising for Lee Riders, Lee Jeans and Lee Collections western apparel.
With such a depth of advertising, promotions and marketing experience, Archie is a major asset to any client he serves!